Content marketing and social media management for Australian businesses

Digital Strategy

Your business needs a return on its investment in social media, online marketing and digital communications. We create digital, social media and content strategies that take into account where you want to get to, how far you have to go, and what’s available to get you there. And we’ll show you how to measure your progress.

Content marketing

Success in social media is about having something to say. Our team of professional journalists will work with you to create relevant content that informs and entertains your audiences while influencing them in ways that will bring you a return on your investment.


A practical strategy that comes with a roadmap will get you farther than jargon and theory. And if you don’t want to execute on a social media strategy or content marketing plan yourself, we’re always happy to take away the hassle and use our expertise to put those plans into action for you.

We create content your customers will ask to receive


Publishing interesting articles through your own website, uploading videos to YouTube, making radio shows to be listened to on mobile phones… When it’s content your customers want to receive because it educatesinforms or entertains, it’s more than marketing: it’s content marketing and it works.

“You have to be your own journalist,” says Amanda Buckley, General Manager Corporate Affairs and Media, Myer

You don’t have to do all of it but doing some of it makes you less dependent on persuading a journalist to write about you. It also helps to persuade Google to send more searchers your way.

What is content marketing?

Content marketing is about attracting and retaining customers by consistently creating and curating content that interests, entertains and informs them. The ultimate goal is to use valuable content to guide the audience’s behaviour in your favour. The key is understanding who your customers are, what they’re interested in and how you can fit in the picture. When you’ve worked that out, your customers will be asking to hear from you.




Social media expert and digital strategist

Steven has been helping companies communicate online since 1994. Today he specialises in helping companies relate to their customers, employees and stakeholders with content marketing and social media. His original and practical views on digital communications strategies are highly regarded by corporate clients in Australia and abroad.

  • Inspirational

    Get excited by the marketing and communications opportunities the new world offers you

  • Relevant

    Content that makes sense for your customers and your business

  • Practical

    Strategies that come with tactics, roadmaps and ways to measure your return on investment

  • Understandable

    We take the complicated and make it simple, so you know exactly what needs to be done whether you’ll do it yourself or you’d like us to do it for you

  • Actionable

    We love theory but we prefer to give you plans, actions and material you can use immediately


The most important thing your customers will never say to you

Time and again we see clients who think they have a great website because there’s something their clients have never told them. What is it?


Dave Cornford

Steven brings his extensive knowledge of social media, online marketing and self-publishing to life for clients.

Dave CornfordHead of Design Strategy Mobillytics
Jennifer Lacoon

Steven is extremely engaging, relevant to his audience and delivers real business value.

Jennifer LacoonDirector Human ResourcesUniversity of Technology, Sydney
Damian Damjanovski

Steven is a breath of fresh air in the world of communications. Always on top of the latest trends and developments, his perspectives and ideas are always valuable contributions to any project.

Damian DamjanovskiStrategy DirectorCommon Ventures