Content marketing and social media management for organisations that want to be noticed
Your business needs a return on its investment in social media, online marketing and digital communications. We create digital, social media and content strategies that take into account where you want to get to, how far you have to go, and what’s available to get you there. And we’ll show you how to measure your progress.
Success in social media is about having something to say. Our team of professional journalists will work with you to create relevant content that informs and entertains your audiences while influencing them in ways that will bring you a return on your investment.
A practical strategy that comes with a roadmap will get you farther than jargon and theory. And if you don’t want to execute on a social media strategy or content marketing plan yourself, we’re always happy to take away the hassle and use our expertise to put those plans into action for you.
The most important thing your customers will never say to you
Time and again we see clients who think they have a great website because there’s something their clients have never told them. What is it?
Need more real-life examples and ideas to persuade the boss to let you do some cool things with your content marketing? Get our articles, videos and podcasts straight to your inbox.
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We create content your customers will ask to receive
Publishing interesting articles through your own website, uploading videos to YouTube, making radio shows to be listened to on mobile phones… When it’s content your customers want to receive because it educates, informs or entertains, it’s more than marketing: it’s content marketing and it works.
“You have to be your own journalist,” says Amanda Buckley, General Manager Corporate Affairs and Media, Myer
You don’t have to do all of it but doing some of it makes you less dependent on persuading a journalist to write about you. It also helps to persuade Google to send more searchers your way.
Content marketing is about attracting and retaining customers by consistently creating and curating content that interests, entertains and informs them. The ultimate goal is to use valuable content to guide the audience’s behaviour in your favour. The key is understanding who your customers are, what they’re interested in and how you can fit in the picture. When you’ve worked that out, your customers will be asking to hear from you.
WHAT THEY SAY
Extensive knowledge of social media, online marketing and self-publishing bring them to life for clients.
Delivers real business value.
A breath of fresh air in the world of communications. Always on top of the latest trends and developments, with perspectives and ideas are always valuable contributions to any project.